About the Outback Queensland Tourism Association

The Outback Queensland Tourism Association is a membership based organisation responsible for marketing and promoting the region to target markets on behalf of the local tourism industry, businesses, communities and local government within the region. Irrespective of type, location and resources, regional and local tourism organisations exist for five main reasons:

  • To encourage increased visitation;
  • To extend length of stay;
  • To maximise spending;
  • To ensure visitors experience a high level of satisfaction with the product, services and experiences offered in the area; and
  • To encourage sustainable tourism development, thereby generating increased economic, employment and other benefits for the community.

While the size and stage of destination development and focus of activities will differ between RTOs, they all carry out four core responsibilities: Destination marketing activities (international and domestic).

  • Destination development activities (product development/infrastructure development).
  • Communication and education initiatives to assist with industry development at the regional level.
  • Provide leadership and represent the regional tourism industry.

The region encompasses the Local Government areas of Barcaldine Regional, Barcoo, Blackall-Tambo Regional, Boulia, Bulloo, Cloncurry, Diamantina, Flinders, Longreach Regional, McKinlay, Mount Isa City, Murweh, Paroo, Quilpie, Richmond and Winton. There are currently 14 Regional Tourism Organisations (RTO’s) recognised by the Queensland Government through Tourism Queensland. To visit their website, go to www.outbackqueensland.com.au

Year after Year

OQTA- Saturday November 4th 2017 Awards

Category 5, Visitor Information Services: 
Julia Creek Visitor Information Centre

Category 7, Destination Marketing:
McKinlay Shire Council

Category 16, Local Government Award: 
McKinlay Shire Council

Queensland Information Centre’s Awards

QICA 2017 Thursday 5 October 

 Category 2 – Tourism Excellence Award
Sponsored by: Wots on in Queesland
Winner: Julia Creek VIC

Category 4 – Marketing Award
Sponsored by: Caravanning Queensland
Runner Up: TIE – Fraser Coast VIC and Julia Creek VIC

Outback Queensland Tourism Association Awards

  • Winner – Visitor Information and Services Award
  • Winner – Local Government Award for Tourism
  • Winner – Cultural Tourism Award
  • Winner – Young Achiever Award (Georgia Fleming)
  • Inducted into the Hall of Fame (Overlander’s Way)

Queensland Information Centre Association Awards

  • Overall Winner
  • Winner – Signage
  • Winner – Statistics
  • Winner – Professional Development
  • Winner – Visitor Servicing
  • Runner Up – Community Relations
  • Runner Up – Business Planning and Marketing

Winner of Outback Queensland Tourism Association’s Local Goverment Award for Tourism

Winner of Outback Queensland Tourism Association’s Tourism Marketing Award (Overlander’s Way)

Queensland Visitor Information Centre Awards
Winner – Section 2 Signage
Runner Up – Section 1 Statistics
Runner Up – Section 5 Professional Development and Involvement

Queensland Visitor Information Centre Awards

  • Winner – Signage
  • Encouragement Award – Visitor Servicing
  • Encouragement Award – Customer Service

Winner Outback Queensland Tourism Association’s Tourism Marketing Award (Overlander’s Way)

Winner of Outback Queensland Tourism Association’s Most Signifcant Council Tourism Initiative

Charles Hamlyn-Harris from Charlie Bravo, won an Australian Writers Guild award for the script writing for the audio and visual content of At the Creek (presented in Sydney in August).

High Commendation for Governor’s Heritage Awards for excellence in heritage conservation at the National Trust of Queensland Heritage Awards (presented in Brisbane in August).

Winner of the Gallery and Museum Achievement Awards for Organisations of under 5 staff (presented in Caloundra in October).

Special Commendation for the Major Rural Activity Centre Award at the Northern Outback Business Awards(presented in Mount Isa in October).

Judges Commendation for New Tourism Development at the Outback Queensland Tourism Association Awards(presented in Winton in October).

Recovery actions